March 2014 marks the 31st annual National March Frozen Food Month. The National Frozen and Refrigerated Foods Association is celebrating by running a number of promotions, giveaways and awards all in the hopes of promoting more sales throughout the month. The goal is to encourage consumers to “take a fresh look at frozens.”
This is the ideal time to start a re-positioning of frozen foods. Many consumers may be hesitant to purchase frozen foods, but when it comes down to it freezing is one of the most reliable methods of food preservation that preserves an almost fresh taste, texture and appearance to foods. My recent research in the area of frozen food has led to my own re-evaluation of these food products and a greater appreciation for the availability they create for seasonal foods in particular. Take some time this month to browse the frozen foods aisle in your grocery. You never know what new product is waiting for you to take it home.
Dr. John C. Frelka 